Find out what your audience is after

Tom Beard (of WellUrban fame) says …

“I’m always amazed, and sometimes amused, by what my visitors have been searching for. Sometimes, a steady stream of search terms can be a good reminder to write about something you’ve had on the back burner for a while.”

And …

“You should always write about what matters to you, but it’s good to know what’s newsworthy to your readers.”

Following that advice, and taking a good look at the logs for this blog for the first time, I have to conclude that the #1 reason people come here is to find out how to access Trade Me from work when it’s blocked. How depressing!

Some others are looking for information on monkey suits or advice on how to get a real job.

One guy (or maybe girl?) ended up here after search for “Where does Sam Morgan live”! :-)

I’m also getting quite a bit of traffic from people searching for information about Hamish Carter. How did both Rod and I end up on the first page of Google search results for his name?

All of this reminds me of an excellent post from Eric Lippert a few years back, which I link here for your reading pleasure.

(and, if you like that, also check out his follow-up posts: part 2 and part 3)

Seriously, thanks to everybody who has discovered this blog over the last few months. If there is anything you’d like me to talk about here I’d be keen to hear from you.

And, if you’ve found it interesting perhaps you’d like to subscribe to my RSS feed? :-)



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Rowan Simpson
PO Box 3210
Wellington, 6140
New Zealand
Twitter: rowansimpson

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