Enhanced metafiles, 16th April 2007
“When are those of us who build these tools going to start putting ourselves in the shoes of people that don’t speak C#?”
Visualise your audience, 9th April 2009
“I love the buzz of a big crowd. It’s exciting to soak up the atmosphere created when lots of people are all in the same space at the same time.”
Dragging a big sack, 28th January 2008
“In the early days of any new product it’s really important that you choose your customers carefully.”
We’re not normal, 12th February 2008
“We’re not normal, but if we put our mind to it we can empathise, surely?”
Authenticity, 3rd March 2008
“Why do small businesses so often pretend to be bigger than they are?”
Don’t click here, 14th March 2007
“Even the most novice web users quickly learns that links are clickable, you don’t need to tell them where to click – unless, of course, you’re obfuscating your links by not underlining them and/or making them a colour that isn’t blue.”
Consumer Unfriendly, 7th September 2007
“Sometimes people don’t know what is good for them.”
Make it work, then make it look good, 29th May 2007
“What does it profit someone to have a site which looks like a million dollars but which doesn’t actually work?”
Thoughts about “users”, 14th June 2007
“There are only two industries that refer to their customers as users: high tech and illegal drugs.”
Getting to the third user, 29th January 2008
“The scene: some developers are observing their first usability test on some software they have built…”
Form Fail, 28th May 2009
“The quality of form design, in general, on the web continues to be a huge source of frustration for users and an embarassment for all of us who are involved in designing and building sites.”
