Is marketing broken?, 13th February 2007

“Sam’s insight was that marketing was broken. Rather than wasting lots of money on big billboards and TV ads (’it’s shopping on the internet’!) he instead decided to focus on building a really great product, which people like to use and tell their friends about.”

TVCs, 21st December 2008

“Can anybody give me any example of a web-based business that has achieved long-term benefits from a TV advertising campaign?”

True fans, 1st August 2008

“The maths is not complicated: How many true fans do you need?  Is that number achievable? How can you increase the average amount that each true fan spends?  And, how can you eliminate costs that do not contribute to supporting true fans? Once you understand the impact of these two variables it will focus your attention on the things you can do to improve each of them. “

Blackhole marketing, 26th August 2007

“Every week there are memes which spread online like a virus, only to disappear just as quickly, normally never to be seen or heard from again.”