Funding Options, 14th May 2009

“If you talk to people who have been successful in the past, I think you’ll tend to find that they will simply recommend the approach that worked for them. So, be careful in whose counsel you take.”

Where to start?, 14th January 2008

“How good is [your website] going to be when it first goes live? Probably pretty crap, truth be told.”

Train the trainer, 8th August 2007

“…if you’re going to rely on word-of-mouth marketing this is exactly how your idea will spead.”

(see also The elevator test, 31st May 2007 and Some questions about your idea, 9th April 2008)

Fairy tale pricing, 26th September 2008

“One of the hardest things to get right when you have a new product or service is pricing. It requires a beautiful mix of art and science. And, even when you think you have it right something changes and it’s probably all wrong again.”