Ben Nolan’s presentation from last years Where 2.0 conference is now online at IT conversations.
Implementing URLs which can be easily spidered by search engines is a great idea.
Perhaps more importantly, having short human-readable (sort of!) URLs which can easily be pasted into an email makes the site much more usable and much more likely to spread via word of mouth.
Here are some links to the Trade Me office on some alternative mapping sites.
It found Wellington, but couldn’t find the specific street address.
Perhaps X needs to spend some more time with Y and teach them a little bit about our country. :-)
Finding this URL was not easy. Here’s what I had to do:
- Locate the ‘mail’ icon which is hidden away at the bottom of the map;
- Send it to myself (they provide a form and don’t actually let you see the URL at this point);
- Click on the link in the resulting email;
- Manually fix it in the browser, because the “|” character causes problems in Firefox which appears to use this to break URLs across separate tabs.
Wises is currently the most popular mapping site in NZ. They had 290,000 unique visitors in January compared to just over 100,000 for Smaps. This time last year they had 226,000 unique visitors and smaps didn’t exist. It will be interesting to see what happens in the next 12 months.
I gave up!
If anybody can work out how to get the URL for one of their maps please let me know how you did it and I’ll update this post. I won’t hold my breath.