How is the 100% Pure NZ site promoting NZ businesses?
Look at the two links:
Travel: Funky font. Exciting colour. Wicked.
Business: Grey! Times New Roman! Yawn. :-(
It looks to me like this splash page, where visitors are forced to choose between travel and business, is a recent addition.
I wonder what the bulk of the visitors to this site are after?
My guess would be travel. So, why not get rid of this choice altogether? Just default to the much nicer travel site landing page and have an obvious link in the navigation to segue those people who are interested into the business section.