Are you taking advantage of the web platform and constantly making small improvements to your software?
Or have you got an excuse for why this is too hard (your application is too complex, you can’t easily deploy changes without interrupting users, you can’t afford the testing costs associated with each release, you prefer to focus on the bigger headline stuff, etc, etc)?
Here’s what Google achieves …
“… half a dozen major or minor changes are introduced in Google’s search engine every week, and each change can affect the ranking of many sites — although most are barely noticed by the average user.”
That’s the benchmark.