Giving people what they want

Andy Lark has a nice post on The Power of Community.

This quote of his has stuck in my head:

“Marketing programs, clever PR and community activation aside, nothing really beats giving people what they want.”

Too true!

As I’ve noted before, one way to market a product or service is to build something that people love to use and happily tell their friends about.

He also maks an interesting point about how much of the iPhone story has been told in community-driven sites like Digg et al:

“Apple is launching the iPhone at a time when content aggregation sites like Digg, Techmeme, and even Google News can put a potential customer before hundreds, if not thousands, of possibly interesting stories about the product. All Apple has to do is trickle out information every now and then, as it has done in the weeks leading up to Friday’s launch, and watch the frenzy take hold.”

Here’s an interesting comparison along those lines:

The Official Nokia N95 site

A pretty standard marketing site: slick, flash-based, but doesn’t really tell me much about the product that I really believe.

The Nokia N95 page on Wikipedia

A pretty good summary of the phone and it’s features, including some of its flaws:

“Nokia N95 handsets supplied by Orange and Vodafone in the UK have had the VoIP facility removed from the phone to the annoyance of many users. Vodafone’s explanation for removing the facility was that ‘it doesn’t believe it’s a mature technology’.”

“It should be noted that the N95 does not support US based versions of UMTS/HSDPA; UMTS features in the US versions of this phone are disabled by default (but can be reactivated if needed).”

Which is more useful to somebody considering a purchase?