Check out the first line of the facebook terms & conditions pages:
“Welcome to Facebook, a social utility that connects you with the people around you.”
I’m guessing that most people who click through to this type of page never bother reading much beyond the first sentence, so it’s a good idea to make it friendly, rather than jumping straight into the intimidating legalese.
You wouldn’t let your accountant write the copy on your pricing page so don’t let your lawyer write all of the copy on your terms.
[Blogged from SuperHappyDevHouse Aotearoa!]