Why do we get up in the middle of the night to watch live sport?
A few weeks back Michael Barnett, the Chief Executive of the Auckland Chamber of Commerce was advising bosses to take it easy on staff who had been up all night watching the Americas Cup.
I guess we should plan for a massive national productivity dip in September in time for the Rugby World Cup.
Mark Cuban has a “hypothesis” which explains it:
“The greater the number of people that watch content simultaneously, the greater the emotional attachment of the viewer.”
So, if you follow this logic, the reason we like to watch is because everybody else is watching at the same time. And, of course, you can’t influence the outcome of the match unless you’re watching it live!
Although, not everybody agrees with Mr Cuban.
P.S. Wasn’t it great to see a smile on Richie McCaw’s face at the end of the game tonight. Long may it be so. :-)