There have been some interesting changes on Trade Me over the last week.
The “cards” used to display lists of items for sale have had a design upgrade, with bigger fonts and bigger photos.
These two simple things have resulted in good improvements in the past, so the team at Trade Me will be hopeful that the same will be true this time.
I think they are a nice evolution and look great!
I especially like the new photo viewer in Trade Me Property, which means you can now view all of the photos for a listing without having to first click into the listing itself. This makes it much quicker to browse.
But, as always opinion is divided on the message boards.
Trade Me will be amused by the comments, but mostly interested in the numbers. They will probably already know if these changes have had a positive or negative impact on page views, bids and length of time spent on the site. In the past all three of these metrics have been improved just by increasing thumb nail image sizes. In time they will be able to tell if it has resulted in more sales. If you’re keen you can follow this yourself using the published sell-thru rates (the percentage of items listed that actually sell).
Meanwhile, the message boarders have moved on to complaining about postage prices.
Disclaimer: I no longer work at Trade Me or have a financial interest – I’m just an interested observer like the rest of you.