I’ve signed up to receive our power bill via email.
So, I get an email telling me our latest bill is now available online.
Here is the page I’m redirected to.
It’s not the bill.
It’s a landing page full of noise.
See how long it takes you to find the link to the bill.
(click for larger size)
There are actually two links. Neither of them exactly jump out at you.
I never even noticed the link in the top-right until I took this screen shot. This is not especially surprising as this position is so often used for advertising that people will just block it out.
It’s reasonable to assume that the link would be somewhere in the body of the page, but as you scan that area everything which looks vaguely like a link says “Find out more >”. More about what, exactly?
Why don’t they link directly to the bill, I wonder?
Or even better simply include the important information (e.g. total amount owed and due date?) in the email itself and let me avoid this hassle altogether.
Is online billing about making things easier for customers or creating opportunities for the marketing department?