I was in Auckland last week and spotted this ad in the business section of the Herald:
The small print at the bottom reads:
“People seem to be investing more than ever in TVs. So it doesn’t take a rocket scientist to figure out where to invest your advertising dollar.”
Now, I realise that I’m far from the target audience for this ad – given that I’m not the sort of person who’s likely to buy TV advertising.
But, it still made me angry.
Our big LCD TV is hooked up to a MySky box, which means most of the things we watch are available in HD.
But, not the TVNZ channels, which look like rubbish in comparison.
So, instead of expensive ads in the newspaper, I wish that TVNZ would put their energy into sorting out their petty differences with Sky and making their content available in the best possible format however people choose to access it.
Then, ironically, more people might watch their channels.
Which will make it easier for them to sell more ads.
Which will mean they don’t have to spend so much money on newspaper ads.
Everybody wins. Except the newspapers, I suppose.