Do you AB test?
Lots of people talk about it, but I don’t see many examples of people actually doing it.
Here is one example I saw last week, which sounds like it produced some great results.
The key, I think, is to keep it simple.
For example, find something small you can change easily and run an experiment. Find an appropriate ID and use a mod2 to split your audience in half. And, track the results so you know what impact the change has made (more on this shortly).
Then rinse and repeat.
When I say small, I mean small – see this from the Google blog:
If you’ve done AB testing I’d be interested to hear from you.
How did you do it? What results did you get?