Google Alphabet for NZ

November 4, 2009

Here is a list of the top suggested term for each letter in the alphabet, from the Google NZ home page:

A: air new zealand
B: bebo
C: currency converter
D: dictionary
E: ebay
F: facebook
G: gmail
H: hotmail
I: ird
J: jetstar
K: kiwibank
L: lotto
M: miniclip
N: nz herald
O: online games
P: pacific blue
Q: qantas
R: runescape
S: stuff
T: trademe
U: university of auckland
V: vodafone
W: white pages
X: xtra
Y: youtube
Z: zm

Some observations:

Surprisingly, four airlines make the list.  But only one bank, Kiwibank, although all of the others were in the top few results.

Lots of online gaming sites make the list, including runescape and miniclip, as well as the generic “online games” – club penguin and mathletics also featured in the top results for their letters.

Some local sites beat out well known international competition – e.g. “ird” over “itunes”, “air nz” over “amazon” and “white pages” over “wikipedia”.

Apart from “currency converter” and “online games” all of the other terms are brand names which the person doing the search could have reached directly just by adding a “.com” or “.co.nz”. (see related: Where do I find Google?)

What do you make of this list? Any obvious omissions?

How many letters do you have to type into Google Suggest before your site shows up?

I’m in fourth place, behind Rowan Atkinson and his daughter.