Trade Me Browser Stats

I’m pleased to see Trade Me have started posting their browser stats again, something I used to do here, way back in the day.

Here is the latest update, for May 2010: Browsers and Operating Systems

http://images.trademe.co.nz/tm/announcements/full/132922040.jpg

When people talk about Open Data they are nearly always referring to government data.  But, I think there are also lots of examples like this, where private companies have data which has a public good, and which they can open up at no material cost to themselves.

Trade Me is such a popular site that their audience can pretty much be used as a proxy for the internet in New Zealand, so this gives developers working on smaller or less popular sites a good idea of the sort of browsers they should be targeting.

Remember, if the equivalent numbers for your site are different from these there are two possible explanations:

  1. Your audience is a subset of the population which has a browser bias (e.g. if you attract more technical people you’ll probably tend to see a higher proportion of newer browsers and also some lesser known browsers that are not widely used in the mainstream)
  2. Your site makes it difficult for people with older browsers to use your site, so they choose not to.

Just about everybody assumes #1, when #2 is often more likely.

Remember that the 5% of Trade Me visitors using IE6 is still 31,500 unique visitors per day, or nearly one Westpac Stadium full.  Are you happy to turn all of those people away with a message telling them to upgrade their “browser”, what ever that means to them?

6 thoughts on “Trade Me Browser Stats”

  1. Always a reality check, and a valuable lesson, as a Designer and Mac user to see the Explorer stats. Don’t remember the last time Explorer was available on the Apple platform – 2005?

  2. Heartening though it is to see IE6 with such a small share of this pie, I regret to suggest that any company or department that forces their workforce to use IE6 (due to outdated intranet software or just a general resistance to change) is likely to *also* block trademe at the firewall, or at least have a fairly draconian policy against the use of work computers for personal reasons.

    On the other hand, I can’t really think of a site that would serve as a *better* proxy for the actual market share of browsers in NZ.

    Which is interesting, because it suggests NZ is still *way* behind the world average in switching to Firefox and Chrome – the only major browsers that actually require you to switch – which is arguably a reasonable proxy for the general “web savvyness” of a nation.

    Which would match up with my personal experience and expectations, sadly.

  3. I think Seth has a point.

    The 3rd reason why your site stats would be noticeably different is if you have a business oriented audience.

    eg our customer base is govt depts and corporations and we still have 28% IE 6 which is in first place. IE 7 is just catching up to IE 6 (finally), and IE 8 is about 12%.

    It looks like the average work browser is a long way behind what people use at home.

  4. These stats seem pretty much in line with global stats except lower ie6 use. This of course could be for reasons you state or NZ IS actually a little more up to date overall or the fact stated above by Seth, that big Corps who are most likely the cause of the IE6 stats are not allowing TradeMe use.
    I think many designers base designs off stats from designer sources which are heavily weighted by their audience. A fairly overasll stats site I use is http://www.netmarketshare.com/browser-market-share.aspx?qprid=2

    Their browser and resolution stats are free

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