In a series of blog posts first published on this site during September & October 2007 I tried to answer this straight forward question:
What makes Trade Me so successful?
The result was the Trade Me Manifesto and included ten simple points.
These are not trade secrets. They are in fact all sensible and obvious ideas, although not as common as they might be.
I thought it was important to write these down and share, so that others could apply them to the sites they work on.
Trade Me Manifesto