Getting seagulled

This series from Bokardo is excellent:

Common Pitfalls of Building Social Web Applications and How to Avoid Them

I especially like #10 from Part III: Failure to see the larger war…

“Techcrunch is not word-of-mouth. Getting Techcrunched or Slashdotted or getting Dugg…is like being involved in a drive-by shooting. I’ve also heard it described as getting seagulled…they swoop in for the attack and are gone in a second.”

Rather than chasing that sort of fleeting glory, he recommends instead building an audience that really cares one user at a time.

You should read the whole thing.  It’s full of advice that is much better than anything you’ll find here.

2 comments on “Getting seagulled

  1. Ben Nolan says:

    Nice link.

  2. Sam says:

    Interesting link. The point you raise is very topical given the Techcrunch-50 currently taking place. I liked #7 highlighting an over-focus on social value.

    Cheers
    Sam

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