Don’t click here

A really simple thing, but a really common mistake:

Make hyperlinks contextual.

A link like this makes me think:

Click here to register

When I look at this my eye is drawn to the bit that is blue and underlined (your links are all blue and underlined … right?) But that part doesn’t give me the context of the link.

If a user is quickly scanning a page trying to find something useful to click on, which is how people typically read web pages, then using this sort of design will slow them down considerably.

Even the most novice web users quickly learns that links are clickable, you don’t need to tell them where to click – unless, of course, you’re obfuscating your links by not underlining them and/or making them a colour that isn’t blue.

So, put the context in the link.

This is much better:

Register now

Once you know this rule you will find hundreds of pages which could be so much better if it was used.

2 thoughts on “Don’t click here”

  1. Very good call, I’ve started to become more aware of this when making sites/apps and even just doing blog posts where having the actual content as the link is also a lot better in terms of giving some weighting/meta value to the link for search engines. A search engine can’t understand much about/add search ranking value to a site/page from ‘Click here’, but it can from ‘register’

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