The elevator test

May 31, 2007

I think this is a nice way to collect your thoughts about a new idea.

If you can’t explain it clearly using this model then the idea probably needs to be simplified.

Just fill in the blanks …

For [target customer]
Who [statement of the need or opportunity]
The [product name] is a [product category]
That [key benefit, compelling reason to buy]
Unlike [primary competitive alternative]
Our product [statement of primary differentiation]

So, have a go.

Let’s hear how you describe what you’re currently working on.