I think this is a nice way to collect your thoughts about a new idea.
If you can’t explain it clearly using this model then the idea probably needs to be simplified.
Just fill in the blanks …
For [target customer]
Who [statement of the need or opportunity]
The [product name] is a [product category]
That [key benefit, compelling reason to buy]
Unlike [primary competitive alternative]
Our product [statement of primary differentiation]
So, have a go.
Let’s hear how you describe what you’re currently working on.