Here is a nice technique if you think you’ve got a killer idea.
Get someone who knows your idea try to pitch it to a third person. Or ask them to complete the elevator test for you, and see how they describe your product or service.
You’ll learn a lot about your idea .
And it will force the person making the pitch to consider your idea in a different light .
Remember, if you’re going to rely on word-of-mouth marketing this is exactly how your idea will spead.
 This is just one of the many great pieces of advice covered by Marc Hedlund in his Etech tutorial
 Watching with intent to repeat ignites key learning area of brain, from ScienceDaily