Train the trainer

Here is a nice technique if you think you’ve got a killer idea.

Get someone who knows your idea try to pitch it to a third person. Or ask them to complete the elevator test for you, and see how they describe your product or service.

You’ll learn a lot about your idea [1].

And it will force the person making the pitch to consider your idea in a different light [2].

Remember, if you’re going to rely on word-of-mouth marketing this is exactly how your idea will spead.

Notes:

[1] This is just one of the many great pieces of advice covered by Marc Hedlund in his Etech tutorial

[2] Watching with intent to repeat ignites key learning area of brain, from ScienceDaily