Flintstoning

The Urban Dictionary has come up with another cracker:

Flintstoning, n the act of moving your chair with your feet, without getting out of it.

I also found another interesting twist on the same idea from the Cambrian House website:

Flintstoning, n using humans behind the scenes to do back end product fulfilment avoiding the premature automation of a process.

Automation is critical to achieving scale (see: Let the server run the business).

But, I think it’s probably also true that you can automate a process too soon - that is before you really understand the exceptions, how the process is actually used by customers and how to implement it efficiently.