In New Zealand cows eat grass

January 17, 2008

I was interested to read Jeremy Zawodny’s recent post, where he talks about the difference in quality between the red meat he ate on his recent trip to Africa and what he’s used to in the US.

Any kiwi who has travelled to the US will relate.

It reminded me of a great Anchor billboard which was running in London when we arrived there in 2001. The scene was a typical New Zealand rural setting – green hills, fences, the odd farm animal. And the by-line was simple:

In New Zealand cows eat grass

Sometimes your unique selling point is not necessarily obvious until you’re on the outside I guess?

Or, as Fred Dagg might say, we don’t know how lucky we are in this place Bruce.