In New Zealand cows eat grass

I was interested to read Jeremy Zawodny’s recent post, where he talks about the difference in quality between the red meat he ate on his recent trip to Africa and what he’s used to in the US.

Any kiwi who has travelled to the US will relate.

It reminded me of a great Anchor billboard which was running in London when we arrived there in 2001. The scene was a typical New Zealand rural setting – green hills, fences, the odd farm animal. And the by-line was simple:

In New Zealand cows eat grass

Sometimes your unique selling point is not necessarily obvious until you’re on the outside I guess?

Or, as Fred Dagg might say, we don’t know how lucky we are in this place Bruce.

3 thoughts on “In New Zealand cows eat grass”

  1. I spent 3 months (and a few other trips) in “americas dairy land” (Wisconsin – Mid West) without seeing a single cow.

    They keep them all inside, and the butter is WHITE. It’s scary.

    Meat isn’t a problem tho – I’m a vegetarian, mostly – but what I had (“USDA approved beef”) was woefull compared to the B-grade stuff we get in NZ. Maybe I need to find some A-grade NZ stuff here in London….

  2. Totally agree! A big component of our point of difference is that we just do things the natural way, its simple, we’ve never done any different, and its just way better for the world, the living animals and your health!

    I struggled to find organic milk in the US, and in the end when I did find a strongly labeled ‘organic milk’ teh fine print on the rear stated what that meant under US law – ” we guarentee that these cows have not been genetically modified or eaten any genetically modified food…. in the last 12 months!”

    Looked more like a product from Dupont than a friendly cow wagging its tail – yuck!

  3. Oops wrong identity –

    Totally agree! A big component of our point of difference is that we just do things the natural way, its simple, we’ve never done any different, and its just way better for the world, the living animals and your health!

    I struggled to find organic milk in the US, and in the end when I did find a strongly labeled ‘organic milk’ teh fine print on the rear stated what that meant under US law – ” we guarentee that these cows have not been genetically modified or eaten any genetically modified food…. in the last 12 months!”

    Looked more like a product from Dupont than a friendly cow wagging its tail – yuck!

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