Thanks to everybody who took time to comment on my Fairy Tale Pricing post from last week.
I asked what other pricing techniques have you seen or used.
There were lots of great suggestions, including:
- Paul’s cash back offer
- Ben’s “give away the razor/printer, then skin ‘em alive on the blades/ink”
- Julian’s product bundling (there is a whole ‘nother post for me to write at some point about Trade Me’s very effective “Feature Combo” bundle); and
- Andrew’s “3 for the price of 2”, last but not least.
But, the winner of the book, by majority decision, is MikeE with this:
“Back when I worked at a paintball field (I was like 14), we firmly believed that if the customers weren’t complaining about price, you obviously weren’t charging enough.
Seems to work pretty well, if customers are happy with the price, keep uping it untill you get complaints.. you’ve now got the optimum price point ;-)”
Evil … but exactly what I was after.
Thanks to Fishpond.co.nz for supplying the prize. :-)