Google: Fade or Brain Fade?

Last week Google made another interesting small tweak to their home page.

When you first load the page all that is displayed is the logo, the text box and the two buttons:

In other words, nothing but the absolute necessary for the visitor who just wants to search.  The text box has the focus, so you can simply type away.  (I’ll leave the reader to consider where the “I’m feeling luckly” button fits in all of this minimalism).

If you move your mouse then all of the other links are revealed, with a subtle fade-in:

I can’t decide if this is clever or too clever.

What do you think?

9 thoughts on “Google: Fade or Brain Fade?”

  1. I’m sure they’ve tested this and have sound data to back up the decision to roll it out, but I’m not a fan.

    IMHO the page was already beautifully simple. I’m sure we’ll get used to it, but the fade in effect feels distracting.

  2. I find in most situations I’ll have my hand on the mouse directly before reaching Google (e.g. I clicked it my bookmarks bar). The act of taking my hand off the mouse to type moves it fractionally, but enough to invoke the fade-in. So I find that I don’t really get any of the benefit, just the annoyance of seeing the fade every time. the first couple of times I was left scratching my head at what exactly was going on.

    Too clever.

      1. Thanks for pointing out that blog post.

        The reduction in noise is quite dramatic – and when you start conditioning yourself to it, the fade-in version actually looks quite busy. How funny to be saying that about the Google homepage!

        However, you really do have to use the page the way it’s asking you to use it in order to get the benefit out of it.

  3. Its been a while since I’ve gone to the google homepage to type in a search request. Most people at my place just type straight into the address bar. Are there any browsers left that don’t make that a default provider search?

  4. I’m with @Amnon.

    What I’d like is a re-fade action after I’ve accidently faded it up (no, I have no idea how this could be implemented … I just would like it ;-)

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