On 5th April:
“SkyTV you’re the new Telecom. We tolerate your complicated pricing plans and mildly put-out customer service lacking a credible alternative.”
— @rowansimpson, on Twitter.
On 19th May:
“Is Sky TV the new Telecom? It is big and it is dominant. And now it faces a regulatory threat which may hinder its efforts to carry its dominance into a new technological era.”
— Liam Dann, in NZ Herald.
This week regulators, and then investors, and then the media, finally realised that Sky have been failing the Don’t be a Dick test for a while now. It will be interesting to see if they manage to hold on as long as Telecom did, before facing this reality themselves. As Rachel Hunter taught us, it won’t happen over night, but it will happen.