Introducing Bullseye

July 9, 2012

This week we finally take the covers off a side project we’re calling: Bullseye.

This was originally conceived by Rod and Erin from Xero, to replace an increasingly complex and inflexible Google Spreadsheet. We helped them out with the original build, for their internal use, and they have been generous enough to allow us to package it up and make it available to everybody … including you (we hope!)

If you’re a software developer there are bunch of popular tools that you can use to help you plan and manage your  projects: Basecamp, Pivotal Tracker and (the new kid on the block) Trello. In fact we used all three in the process of developing Bullseye. But, as Rod pointed out, none of these are designed for CEOs and Founders to manage high-level strategy and executive teams.

So, we created Bullseye to achieve three specific requirements:

  1. Shared, but low maintenance. Unlike other tools that require your whole team to be on-board, you control who has access to Bullseye. You can instantly record commitments from your managers and ensure that each project is contributing to your strategy.
  2. Execution, not status updates. Bullseye allows you to make the most of the time you spend with your team, by focusing your attention on the projects and actions that are off-track or not getting enough focus, rather than wasting precious time on status updates.
  3. All on one screen, and beautiful. You can use Bullseye on your laptop or iPad to update projects or on the big screen in your boardroom to quickly update everybody on progress. Bullseye automatically scales to take advantage of your entire display, and looks great. We knew we’d nailed this one when we saw this tweet from Rod:

Really enjoying using Bullseye. 27″ of planning pleasure. … how I keep track of Xero.


But, don’t take our word for it, there’s a 30-day free trial available to everybody now, so kick the tyres yourself and let us know what you think. It may be just what you need.

Follow us on Twitter to stay up-to-date: @bullseyeHD